After another conference call with Chris, we had more information about the dry-run week of our Snapchat and Instagram stories. Today, I created fake accounts (shhhhh!) on Snapchat and Instagram for our fake week of content. Only a few staff members will have access to these accounts so we can get feedback on what works and doesn’t work. Next week will serve as a practice run-through so the interns get comfortable shooting the material and creating/uploading content.
Our official launch date for Stories is August 1st, so stay tuned and follow our official channels!